The Truth Behind Apple Scary Fast Event
Apple’s recent “Scary Fast” event brought forth not only the much-anticipated launch of their M3 Family chipsets but also showcased the prowess of the iPhone 15 Pro Max as the primary filming tool. However, what lay behind the seemingly seamless footage was a sophisticated orchestration of professional filming equipment and techniques that transcended the capabilities of the iPhone alone.
The announcement made post-event shed light on the creative process, revealing that the entire event was captured using the iPhone 15 Pro Max and meticulously edited on a Mac. Contrary to initial impressions, the footage was not solely reliant on the iPhone’s native capabilities. Apple’s behind-the-scenes footage demonstrated the incorporation of an extensive array of professional filming gear: stabilizers, cranes, drones, dollies, lighting equipment, Spacecam rigs, and potentially hidden lavalier microphones.
Apple’s claim that all presenters, locations, and drone footage were exclusively shot using the iPhone 15 Pro Max raises eyebrows regarding the sheer feasibility of such a feat. The event footage’s high-quality production suggests a far more extensive setup than what the iPhone alone could manage.
Moreover, a surprising revelation surfaced: Apple opted to use the BlackMagic Camera App instead of the native system camera app, emphasizing the need for specialized third-party applications to achieve the desired cinematic quality.
In essence, the glimpse into Apple’s event production process serves as a reminder that the exceptional footage presented on stage involved a sophisticated marriage of the iPhone’s capabilities with an arsenal of professional filming tools and meticulous post-production efforts.
Despite the challenges and costs involved, Apple’s use of the iPhone 15 Pro Max, in conjunction with top-tier professional equipment, has set a new benchmark for mobile filming capabilities. The showcased ProRes quality highlighted the potential for cinematic endeavors but also underscored the significant investment and expertise required to replicate such a production standard.
In conclusion, while the iPhone 15 Pro Max stands as a remarkable tool for capturing footage, the creation of a high-quality cinematic event akin to Apple’s “Scary Fast” requires a substantial budget and an elaborate setup involving professional filming equipment and editing expertise far beyond the capabilities of the smartphone itself.