OnePlus 2.0 | OxygenOS 12 | Integrated OS | Camera Experience
Pete Lau, Chief product officer of OPPO and founder of the OnePlus brand, shared a long article talking about future strategy. Pete Lau said, with the of OnePlus and OPPO, OnePlus has entered the OnePlus 2.0 phase. He believes, OnePlus is now a more mature and reliable technology brand that continues to bring top-quality products to users around the world.
In terms of product strategy, OnePlus introduced some new product series at the regional level beginning last year, which received really good feedback from the market, and will continue offering users a high-quality experience at multiple price points, together with even more competitive pricing.
In terms of camera experience, last year OnePlus start focusing more on developing premium camera experience both through our strategic investment in camera technology, as well as with our partnership with Hasselblad for the flagship series. In the future, OnePlus will be doubling down on commitment to our camera, specifically in 3 areas.
- Creating a great and burdenless user experience at the very fundamental level.
- Continuing to focus on improving color performance together with Hasselblad, the industry leader in color, as well as with customized sensors and lenses.
- Investing in the research and development of a range of new and improved technologies that will take the camera experience to new heights for our users.
Besides the product strategy and camera experience, Pete Lau also talked about the future of OxygenOS. Pete Lau said, “I would like to start by sharing more background about the codebase integration of OxygenOS 12 and ColorOS 12. When planning for Android 12 last year, the two teams already began sharing a more similar pursuit for the software experience: fast and smooth, simple and stable. With the codebase integration, OxygenOS 12 build quality has been improving and software updates are becoming more timely. And more broadly speaking, over time we have seen that the two operating systems have been gradually converging in terms of the fundamental user experience.”
To bring better software experience and timely updates, Oppo and OnePlus decided to integrate the OxygenOS and ColorOS teams to plan the future software experience together. By combining software resources to focus on one unified and upgraded operating system for both OnePlus and OPPO devices globally, OnePlus,/OPPO will combine the strengths from both into one even more powerful OS: the fast and smooth, burdenless experience of OxygenOS, and the stability and rich features of ColorOS.
The unified operating system will keep the DNA of OxygenOS, while also giving an upgraded experience overall. Pete Lau also mentioned that, for OnePlus’s unique group of users, will customize the unified OS specifically for OnePlus devices to make sure it meets current user’s expectations, for example by keeping it as clean and lightweight as before and continuing to support unlock bootloaders.
In terms of timeline, for global OnePlus devices, OnePlus will first introduce the integrated OS with the launch of the next flagship series in 2022. The integration will be fully completed together with the next major android upgrade in 2022. OnePlus will share more details about when specific devices will receive the new OS at a later date.
