Indian Smartphone Market Analysis
In the ever-evolving landscape of the Indian smartphone market, the third quarter of 2023 presented an interesting mixture of challenges and opportunities for manufacturers. According to the latest report by Canalys, smartphone shipments in India amounted to 43 million during this period, marking a 3% year-on-year decrease. Despite this dip in shipments, the quarter showed signs of a gradual market recovery, encouraging manufacturers to innovate and tap into a dynamic consumer environment.
Samsung maintained its leadership position with an 18% market share and 7.9 million units shipped. Xiaomi, driven by the release of cost-effective 5G models, surged into second place with 7.6 million units shipped. Vivo secured the third position, shipping 7.2 million units, while Realme and OPPO (excluding OnePlus) rounded out the top five, shipping 5.8 million and 4.4 million units, respectively.
Sanyam Chaurasia, senior analyst at Canalys, highlighted the strategies employed by major smartphone brands during the third quarter. These brands focused on their festive portfolios in the Indian market, emphasizing cost-effective 5G options while launching their latest products. This move was facilitated by improved inventories held by most vendors during the period.
A noticeable trend during this quarter was the surge in demand for entry-level models in the Indian market, largely due to the introduction of 5G models for the mass market. Xiaomi and Realme, among others, expanded their 5G lineups with the release of Redmi 12 5G, POCO M6 Pro 5G, 11x 5G, and 11 5G models. This diversification captured the attention of consumers, especially through online channels. Motorola, Infinix, and Tecno also joined the 5G race by launching affordable 5G devices, aiming to boost limited shipments in this segment.
In contrast, the high-end market continued to grow steadily. Samsung’s S23 series and Apple’s older models, including the iPhone 14 and iPhone 13, were popular choices during the holiday season, driving the high-end market segment. Notably, Honor re-entered the Indian market through a partnership with HTech and introduced the Honor 90 series models, further intensifying competition.
Full report at Canalys.