Market Insights: iPhone 15 Pre-Orders Demand and Ming-Chi Kuo’s Analysis
The much-anticipated iPhone 15 has just become available for pre-order, and renowned analyst Ming-Chi Kuo has shared some interesting insights into the market situation based on the first weekend’s pre-order data. Let’s dive into the key takeaways from his analysis:
- Strong Demand for iPhone 15 Pro Max: As expected, the iPhone 15 Pro Max is off to a flying start, surpassing last year’s iPhone 14 Pro Max in terms of pre-order demand. This suggests that consumers are eager to get their hands on Apple’s flagship device.
- Standard iPhone 15 Models Hold Steady: Demand for the two standard iPhone 15 models is holding steady compared to the previous year. Apple seems to have maintained its appeal with these models, attracting a consistent customer base.
- Weaker Demand for iPhone 15 Pro: Interestingly, the iPhone 15 Pro is experiencing weaker demand compared to last year. Kuo speculates that this might be due to more premium users shifting towards the Pro Max variant this time around.
- iPhone 15 Pro Max Wait Times: Pre-order customers for the iPhone 15 Pro Max are facing significantly longer wait times compared to other models. This isn’t solely due to high demand; production challenges and a later mass production schedule are contributing factors.
- Impact of Chinese Government Reports: Prior to the iPhone 15 launch event, reports of the Chinese government potentially banning iPhones had a conservative impact on market expectations. However, the actual pre-order results turned out to be better than feared, reflecting the resilience of the iPhone brand in the face of such challenges.
- Chinese iPhone Ban Clarification: Kuo sheds light on the reported Chinese iPhone ban, explaining that it primarily affects specific groups like government employees and state-owned enterprise workers, not the iPhone’s core target audience. Therefore, its impact on iPhone sales in China may not be as significant as initially feared.
- Huawei’s Comeback: While Huawei’s return to the market is expected to impact the iPhone, it’s not yet clear to what extent. Notably, this impact doesn’t seem to be reflected in the Chinese market’s iPhone 15 pre-orders, which continue to attract core users and Apple enthusiasts.
- Chinese E-commerce Pre-Order Numbers: Kuo points out that some Chinese e-commerce sites may show skewed iPhone pre-order numbers due to the absence of a deposit requirement. This can distort the perception of real demand for the device.
- Kuo’s Shipment Prediction: Ming-Chi Kuo maintains his prediction that approximately 80 million units of the iPhone 15 will be shipped this year. This underscores his confidence in the iPhone’s enduring popularity.
In summary, the iPhone 15 pre-orders situation presents a mixed picture. While the Pro Max variant is thriving, the Pro model faces some challenges, and the impact of external factors like potential bans and Huawei’s resurgence remains uncertain. As always, Apple’s ability to adapt and innovate will play a crucial role in shaping the iPhone’s performance in the dynamic smartphone market.