Samsung Enterprise-grade Generative AI
In an exciting move that underscores its commitment to innovation, Samsung is gearing up to showcase its proprietary generative AI technology at the forthcoming Real Summit 2023 event, scheduled for September 12. This cutting-edge development is poised to usher in a new era of productivity and efficiency, targeting enterprise-level applications.
The event, eagerly anticipated by the public, media, and Samsung’s loyal customer base will shed light on Samsung’s groundbreaking foray into generative AI. Drawing parallels with the popular ChatGPT, this in-house AI initiative is tailored to cater specifically to enterprise needs, highlighting Samsung’s keen focus on enhancing business operations.
Traditionally, Samsung’s internally used ChatGPT variant has been instrumental in streamlining tasks for its workforce, such as optimizing programming code and summarizing documents. Now, the tech giant’s subsidiary, Samsung SDS, is taking generative AI to the next level with a service that boasts heightened security and seamless cloud integration.
Distinguishing itself from publicly available AI models like ChatGPT, Samsung’s enterprise-grade generative AI thrives on a secure, closed ecosystem. This strategic approach ensures sensitive business data remains protected, aligning perfectly with the robust security requirements of modern enterprises.

While the tantalizing capabilities of Samsung’s proprietary generative AI are tantalizing, it’s important to note that the technology is still in its nascent stages. Currently undergoing closed beta testing, the AI is anticipated to enter a feature-testing phase in October. As per projections, Samsung employees may gain access to this cutting-edge tool in late 2023 or early 2024, ultimately amplifying their efficiency and creativity in diverse operational contexts.
As speculation mounts about the nomenclature of this transformative tool, insiders are buzzing about the potential name “Simply Chat.” This name gains credence from Samsung’s recent trademark application filing with the Korea Intellectual Property Rights Information Service (KIPRIS). Should this be the chosen moniker, it elegantly captures the essence of an AI designed to simplify and streamline complex tasks, catering to diverse enterprise needs.
In the coming weeks, the world will witness Samsung’s leap into the future of AI-driven enterprise solutions. The Real Summit 2023 promises to be a pivotal event, heralding a new era of innovation, security, and efficiency through Samsung’s brand of generative AI.