Sony A6700 APS-C Flagship Camera
Sony has once again raised the bar in the world of photography with the highly anticipated release of their latest flagship APS-C camera, the Sony A6700. Packed with cutting-edge features and a compact design, this camera is set to revolutionize the way photographers capture their world.

At the heart of the Sony A6700 lies a state-of-the-art 26-megapixel APS-C format back-illuminated Exmor R CMOS image sensor, coupled with the advanced BIONZ XR image processor. This dynamic duo ensures exceptional image quality, high sensitivity, and impressive low-noise performance.
Video enthusiasts will be delighted to know that the A6700 supports 4K 120p video recording, enabling them to capture footage with incredible detail and smoothness. Additionally, the camera boasts 14+ levels of Wide Dynamic Range, allowing users to preserve intricate details in challenging environments or low-light situations.
Sony has also integrated the S-Cinetone picture profile from their Professional Cinema Camera System into the A6700. This feature enhances the camera’s video capabilities, delivering naturally vibrant skin tones and a cinematic look without the need for extensive post-coloring.
Taking a page from its full-frame sibling, the Alpha 7R V, the A6700 incorporates an AI smart chip that recognizes seven types of subjects in real time. From people to animals, birds, insects, cars, trains, and airplanes, the camera’s high-precision autofocus system ensures accurate and quick focus acquisition.

In terms of design, Sony has struck the perfect balance between compactness and functionality. The A6700 measures approximately 122mm × 69mm × 75.1mm and weighs a mere 493g, making it incredibly portable and easy to handle. Equipped with a touch-sensitive side-flip screen and intuitive touch menus, the camera provides effortless control and navigation. Moreover, customizable front and toggle dials offer photographers flexibility and precise control over their shooting experience.
To further enhance image stability, the A6700 boasts a built-in 5-axis image stabilization system. This technology compensates for camera shake, providing up to five levels of stabilization for photos. Additionally, a stabilization enhancement mode allows videographers to capture smooth and clear footage, even during handheld recording.
For those eager to get their hands on the Sony Alpha 6700, the camera is available in several configurations. The body-only option, the ILCE-6700, is priced at £1,449.00. Alternatively, photographers can opt for the ILCE-6700L, which includes a 16-50mm Power Zoom Lens, priced at £1,549.00. Lastly, the ILCE-6700M bundle, featuring an 18-135mm Zoom Lens, is available for £1,799.00.
With the Sony A6700, photographers and videographers can unlock their creativity and capture the world in breathtaking detail. Whether you’re a professional or an enthusiast, this flagship APS-C camera is sure to elevate your imaging experience to new heights.