Google’s Ad Campaign Mocks Apple’s Outdated Features
In a bold move, Google recently launched a series of witty advertisements titled “Best Phones Forever,” which humorously highlights the outdated nature of Apple’s iPhones when compared to the innovative features of Google’s Pixel phones. The ad campaign takes a playful jab at the iPhone’s former glory, suggesting that Pixel phones are the epitome of excellence.
Comprising five captivating ads, the series cleverly emphasizes the Pixel’s superiority over the iPhone. One of the commercials, aptly named “Plateau,” showcases the iPhone lamenting its age of 14 years, unable to keep up with the Pixel’s remarkable 30x zoom, astrophotography capabilities, and advanced artificial intelligence. Frustrated, the iPhone exclaims, “Bubbles! Bubbles! All I’ve accomplished in this world is the color of a bubble. I’ve got millions of people lined up for me.” In a comical twist, the iPhone eventually runs out of battery, leaving the Pixel to urgently call out, “Quick! Get a Lightning charger!”
In another ad, both phones gaze at the starry sky, with the iPhone envying its inability to capture the stars as clearly as the Pixel, which boasts a starry sky photography mode. The third commercial cleverly pokes fun at Apple’s stance on public WiFi privacy, as the iPhone melodramatically exclaims, “I’m going to crash! Get off public WiFi! There are… hackers here.” In response, the Pixel reassures the iPhone, citing its built-in virtual private network as a security feature absent in its competitor.
The fourth advertisement features a suggestion to capture a video, only to find the iPhone lifeless once again. The Pixel, utilizing its wireless charging technology, comes to the rescue by reviving the iPhone. Lastly, the iPhone jealously counts down the Pixel’s various features, only to be left dumbfounded when the Pixel showcases its newest addition: a “foldable” feature. With a bewildered expression, the iPhone questions the year, pondering if flying cars have become a reality.
The “Best Phones Forever” campaign serves as a gentle reminder that Google’s recent introduction of the foldable Pixel phone in May has left Apple lagging in this particular technological realm. While Apple has yet to launch a smartphone equipped with a foldable display, no official information is available regarding the company’s plans to venture into this domain.
In these amusing ads, Google manages to strike a chord with tech enthusiasts, presenting the Pixel phones as cutting-edge devices that surpass the iPhone’s capabilities. With their creative approach and humorous tone, these advertisements have undoubtedly added a spark of excitement to the ongoing competition between Google and Apple in the smartphone market.