Xiaomi 13 Ultra Global Launch Scheduled
Xiaomi has announced the official flagship Xiaomi 13 Ultra global launch, which is scheduled for April 18th. The launch marks the “second chapter” of Xiaomi’s image strategy upgrade, which started last year when the company began to upgrade its imaging strategy with a focus on “humanistic imaging” and established the imaging concept of “beyond the human eye, perceiving the human heart.”
The Xiaomi 13 Ultra poster shows that it is equipped with a Leica VARIO-SUMMICRON lens, which includes a 1-inch variable aperture main camera and a full focal length quad-camera aperture covering f/1.8-f-3.0 (variable aperture), 12mm-120mm, equivalent to 5X optical variation.
In a long Weibo post, Xiaomi founder Lei Jun talked about the company’s imaging strategy and the development of the Xiaomi 13 Ultra. He mentioned that the Xiaomi 12S Ultra, equipped with an IMX989 sensor, brought amazing image quality with a shockingly large one-inch base. The company teamed up with Leica to bring the original Leica shades to mobile devices for the first time.
The partnership with Leica is not just about bringing their optics to the field of mobile imaging. The engineers of Xiaomi and Leica have successfully brought Leica’s professional optical capabilities to the field of mobile imaging after long efforts. The era of mobile imaging optics is now open, and the Xiaomi 13 Ultra is the result of this partnership.
Lei Jun also mentioned that mobile photography is limited by volume, technology, process, and experience. The past decade has been focused on the number of pixels, sensor size, and computational photography direction to find a solution. With the huge progress of the sensor, how to use good computational photography has become an important proposition for the future of mobile images.
However, optical problems ultimately must be solved with optics. Only computational photography is not enough without sufficient optical quality support. Relying on computational imaging can result in people becoming more and more tired of cell phones to the film “plastic taste.”
The Xiaomi 13 Ultra promises to bring a new level of image quality and professional-grade optics to mobile photography. The launch of the Xiaomi 13 Ultra marks a significant milestone in the company’s imaging strategy and sets a new standard for mobile photography. Xiaomi has firmly established itself as a leader in the mobile industry and is set to push the boundaries even further with the release of the Xiaomi 13 Ultra. The era of mobile imaging optics is upon us, and the Xiaomi 13 Ultra is leading the way.