Lenovo’s Legion Phone Business Cut Entirely as Gaming Phone Demand Declines
In recent news, it has been reported that gaming phones may be a dying breed, as both Lenovo’s Legion brand and Xiaomi’s Black Shark gaming phones have either shut down or cut their business lines entirely. The prediction made by Redmi’s general manager, Lu Weibing, earlier this year, seems to have come true.
In the promotion of Xiaomi 13, Lu Weibing stated that there would be no need for gaming phones in 2023, as they are destined to die out. This statement has now gained significant attention as both Lenovo’s Legion brand and Xiaomi’s Black Shark gaming phones have experienced significant cuts or shut down entirely.
According to a certified Lenovo employee who posted on social media, Lenovo’s Legion phone business has been cut entirely, including the gaming phone business. Lenovo’s cell phone business has struggled to become a pillar of the company, similar to its PC business. Despite acquiring Motorola’s mobile business for $2.91 billion in 2014, Lenovo’s cell phone business has not been able to succeed.
Lenovo’s last gaming phone product, the Y70, was released in August of last year, with a Snapdragon 8+ Gen1 processor and an excellent price/performance ratio of less than 3,000 yuan. However, it seems that even with these competitive features, the brand was unable to sustain its gaming phone business.
Similarly, the Black Shark gaming phone brand has disappeared from the market, leaving only ROG from Asus and RedMagic as the remaining gaming phone brands.
In conclusion, the shutdown of gaming phone brands such as Lenovo’s Legion and Xiaomi’s Black Shark suggests that the demand for gaming phones may be declining. It will be interesting to see how other gaming phone brands will fare in the market and whether they can maintain their position in the coming years.