Honor CEO: Camera Co-branding is Gimmick
One of the most voluminous projects of smartphones in the past few years is the phone’s imaging system. Various brands have brought a lot of exclusive programs because they specialize in this aspect of the configuration, and a little more money to directly find the world’s leading camera manufacturers to cooperate. With the large factory for many years of precipitation to reverse the lack of cell phone photography, such as the latest cooperation of Xiaomi-Leica is one of the representatives.
But as one of the competitors, Honor has different views on such cooperation. Today, according to media reports, Honor CEO Zhao Ming in today’s Honor communication meeting, talking about cell phone manufacturers in the camera co-branding problem, said:
“Although there are also many partners find Honor, hoping to co-brand, they still have to find the value of the consumer experience to enhance. The promotion of value is simply a gimmick and short-termism must be avoided. Others have, and I also have, there is no longer a way to meet the needs of consumers. Innovation, experience, and service, which is the essence and the core.“
Zhao Ming also said that in the design of the flagship, cell phone manufacturers to have their distinctive place, the most unique place to have their logo, such as the Honor Magic series, the Eye Of The Muse design, Honor will adhere to the design of their logo. In this regard, what do you think?