Xiaomi 12 Ultra’s Leica Red Label
Xiaomi officially announced last month that it will cooperate with Leica to bring a substantial improvement in photography. Regarding Leica, the most familiar logo is its small red circle, which is also jokingly called the Coke label in the industry because of its similar color.
The Leica label looks very high and is also a symbol of identity, but in the phone, rarely see the real small red circle appear, Huawei previously vigorously promote the Leica image and also failed to add the Leica red label to their lens, Xiaomi can do it?
The blogger Digital Chat Station brought a report recently, suggesting that Xiaomi’s new machine could have Leica’s red logo on the lens module.
“The Leica side of the authorization control of the official logo is relatively strict before the cooperation of so many cell phone brands also only their cell phones affixed the Coke label. But it seems that many people want the Xiaomi image flagship to have Leica Coke label” said, Digital Chat Station.
Carl Zeiss’s small blue label and orange T coating have appeared on Vivo’s flagship phone, but also for Vivo’s phone in the image of the market recognition brought a certain elevation, if Xiaomi 12 Ultra this time really can Leica’s small red label on the cell phone module, I believe it will also bring a great boost to the brand influence of Xiaomi cell phones.
But the performance and camera upgrades are not enough, this super-sized flagship will also have new surprises in the process of design. According to the latest information released by Digital Chat Station, that may belong to Xiaomi 12 Ultra.
The new Xiaomi 12 Ultra will be made of ceramic and will offer “a business class black leather back cover and a nice white ceramic back cover” and expressed the hope that these two nice colorways will not be cut off.
Xiaomi has previously been in several high-end flagships commercial ceramic texture processes, such as last year’s Xiaomi 11 Ultra, and this year’s Xiaomi 12 Ultra again to bring the possibility of a breakthrough is still very large, the final effect will be very worth looking forward to.