Cooperation Between OnePlus And Hasselblad
OnePlus 9 Pro and 10 Pro phone camera systems, are marked with Hasselblad cooperation development, with Hasselblad color style. Many consumers do not understand the specific content of the cooperation, so today Liu Fengshuo, president of the OnePlus product line, details the cooperation between OnePlus and Hasselblad.

The main cooperation between OnePlus and Hasselblad lies in the color effect, which is commonly known as “Hasselblad Color” by users. To present this effect, OnePlus has developed a set of accurate color compilers to optimize the color of each lens.
The reason for the optimization of the individual end is related to the “Original Color Calibration” of the lens color mixing. According to Liu Fengshuo, to design the color of the cell phone camera, the first thing is to have the hardware module original color calibration, and then with complex and precise color control, command each color to where they should go, where to point, and also can not interfere with each other.
The primary color calibration itself is extremely easy to produce deviation, chip, phase is quite complicated, replacement machine module or lens field of view, coating, and even light transmission will affect the accuracy of the color. And even if the completion of the original color calibration, does not mean that it can restore the Hasselblad professional color effect.
The color of photography is inherently difficult to control, and any slight color change will cause all the related colors to change together, which prompted OnePlus to develop its accurate color compiler to precisely control the color effect.
Thanks to this in-house color compiler, phones such as the OnePlus 10 Pro, which is named after Hasselblad, can easily produce professional colors from Hasselblad cameras using the main camera, ultra-wide-angle, or telephoto lenses. Here is a sample shot of the OnePlus 10 Pro.



OnePlus 10 Pro phone comes with the second generation of the OnePlus & Hasselblad imaging system. The main camera uses a custom IMX789 sensor with a size of 1/1.43 inches and supports optical stabilization. The phone also features a 50-megapixel ultra-wide-angle camera with a JN1 sensor. There is also an 8-megapixel OIS stabilized telephoto camera with a 77mm equivalent focal length.