Honor Multi-master Fusion Computational Photography
In today’s evening, Honor held an imaging technology conference to reveal the true depth of Honor Magic 3 Series’ camera, computational photography, Honor Image Engine, and optimization. At beginning of the event, Zhao Ming, CEO of Honor, took the stage to deliver the keynote speech.
Market Share
According to Zhao Ming, before the Honor brand restarted, the market share had fallen to a low of 3%. However, the debut of a series of new machines is winning more and more consumer recognition and recovering lost ground.
When the Honor Magic 3 series was launched on August 12 this year, Honor’s share climbed to 14.6%, and today the latest figure has come to 16.2%. Zhao Ming further pointed out that in the past month, the cumulative sales of the Honor Magic3 series in the 4K-8K price segment also entered the TOP 3 ranks. We know that 4K to 8K is the main battlefield for flagship phones, and it seems that the Honor Magic3 is performing well.
Honor Image Engine
Looking back on the development of domestic cell phones, we can feel that in the field of cell phone imaging, domestic brands have developed from the original follow to now lead the global industry development.
Honor also has a profound understanding and technical accumulation for cell phone imaging. Zhao Ming introduced that based on deep thinking about the concept of cell phone image development, Honor launched the new self-developed HONOR Image Engine.
It can heterogeneous different chip platforms, plug-in integration of chip capabilities, to maximize the capabilities of hardware and software. By deconstructing different high-level algorithms, separating the strategy engine, and reconstructing the image process to make greater efficiency, the combination of software and hardware integrates and builds end-to-end imaging capabilities under different platforms.
Relying on the HONOR image engine, multi-dimensional and multi-modal information acquisition can be carried out, and later based on Honor’s powerful AI computing photography algorithm to create an image experience beyond human eye perception. It can be said that HONOR Image Engine is both an information acquisition system and a computational photography platform.
Multi-master Fusion Computational Photography
Honor officially launched the latest imaging technology – multi-master fusion computational photography, while through RGB, grayscale, spectrum, depth, and other multi-dimensional information comprehensive optimization, the industry’s first time to do the whole lens involved, the whole focal length fusion computational photography.
Honor CEO Zhao Ming said that the future direction of cell phone photography is: basic image quality compared to professional equipment, scene optimization compared to the retoucher, expression creation compared to the photographer.
Honor released the Magic3 series in August this year, when the HONOR Image Engine computational photography platform was launched, the technical underpinnings to complete the three major capabilities of software optimization, which can unify the image style across chip platforms.
According to the introduction, the main camera fusion computational photography can balance the contradiction between the sensor size upgrade and the thickness of the whole machine. According to the official data given by Honor, Magic3 series multi main camera fusion computing photography can bring a full focal length HD experience.
- Color main camera + black and white fusion can make the light intake increased by 13%, 18% increase in clarity.
- Color main camera + wide-angle fusion, the center of the maximum increase in clarity of 80%.
- Color main camera + telephoto fusion, covering 54 ~ 94mm focal length, sharpness up to 180%, full lens participation.
Honor Magic3 series, which supports a new multi-primary fusion computational photography, making the experience in shooting significantly enhanced. According to Zhao Ming, the technical core of the multi-primary fusion computational photography is based on the evolution of the HONOR Image Engine computational photography platform, which allows the mutual integration of all lenses and all focal lengths, and through the powerful computing power of the Snapdragon 888 series and the new computational photography technology, the images taken by different lenses complement each other to achieve improved image quality.
Thanks to this technology, the Honor Magic3 series achieves the fusion of color main camera + ultra-wide angle lens, which allows it to break through the limitations of ultra-wide-angle sensors commonly found in the industry, and to take two photos with both the main camera and ultra-wide-angle lens when taking ultra-wide-angle photos.
Subsequently, through powerful arithmetic to fuse the two images, the higher pixel image taken by the main camera will fill in the details in the center area, which can improve the center sharpness by 80% and enhance the picture quality of ultra-wide-angle photos.
To avoid hard transitions after fusion, the Honor Magic3 series is also equipped with an intelligent smoothing algorithm that intelligently adjusts the smoothing area to avoid hard transitions, making the fused photo look more natural and smooth as if it was originally a picture.
In addition, the Honor Magic3 series also supports the fusion of color main camera + telephoto lens, just like the fusion with ultra-wide angle, can improve the clarity of the central part of the main camera through the telephoto lens, can improve the clarity of the image shooting 54 ~ 94mm focal length, thus significantly increasing the image quality of the portrait focal length, clarity can be improved by up to 180%.
It is worth mentioning that Zhao Ming also said that the performance after the fusion has a significant advantage over the iPhone 12 Pro shooting effect, and Zhao Ming also said that the Honor Magic3 series equipped with multi-primary fusion computing photography technology is completely unafraid of the latest iPhone 13 Pro series, very worth looking forward to.
Conclusion
In short, the future direction of Honor mobile photography is to benchmark professional equipment in basic image quality, retouchers in scene optimization, and photographers in expression creation. Let ordinary users can also experience the creative thrill of the master photographer and complete the creative expression based on individual aesthetics.
