When it comes to web development in today’s digital age, one of the most significant priorities is the user experience (UX). The user experience is precisely what the name implies — it’s all about the experience of those who enter your website. For companies that want to get the attention of their target demographic, it all starts with proper web design.
However, getting the job done is, in many ways, easier said than done. User experience can vary depending on the context, though there are some patterns for businesses trying to sell products to the masses. Here are some ways to prioritize UX in web design as a new company.
Convenience and necessity are two sides of the same coin
One of the notions causing confusion to some business owners is that user experience is typically about adding useful features. As such, company owners tend to get carried away when asking for features from web design specialists. The result is a website full of creative features yet does not entirely get the job done of attracting online users.
After all, much of it depends on the context. If the company sells products on the website — or manages an online store — it would not be a good idea to fill the website to the brim with features. It would be best to only look into what is necessary, as convenience is sure to follow. One reason why too many features don’t help is that they can cause the website to load slower than usual. Such a thing will likely cause online users to look for what they want elsewhere.
What type of content will work for my website?
Now that we know prioritizing UX doesn’t necessarily mean filling it to the brim with features, it’s time to figure out which type of content works best for a business website. Typically, video content is one of the most popular, as many online users tolerate video ads provided they’re short and relevant to the website they visit. You can add that extra layer of accessibility by going for closed captioning software. The two main advantages are that it can help those hard of hearing to easily follow your videos, and it can help search algorithms find and rank your videos, thanks to the transcript.
Blogs and articles also make an excellent form of content for websites, as people will want a bit of reassurance that they are making the right purchase.
Developing a balanced experience
It’s crucial to consider that you can’t please everyone. There will always be people who are unsatisfied with the experience no matter how hard you try. Fortunately, there’s no reason to try to please everyone. Instead, focus on a balanced experience where users can easily find what they want while still having necessary content alongside your products and services.
Prioritize user experience in web design by adopting a minimalist approach yet ensuring that there are still features that people can appreciate. For example, adding a font-changing feature is excellent for those who are visually impaired. Keep in mind that when it comes to web design, less is more.