SPARROWS NEWS
  • Home
  • Latest News
  • Videos
  • Category
  • Contact Us
  • Author
No Result
View All Result
SPARROWS NEWS
No Result
View All Result

Google Cuts Marketing budget Up To Half, Hiring May Freeze

by Kamlesh Bhati
April 24, 2020
Google Marketing Cut Up to half, Hiring maybe freeze

Sundar Pichai

0
SHARES
Twitter

Google Cuts Marketing budget Up to half, Hiring maybe freeze

In the morning of April 24, according to CNBC reports, an internal Google material shows that the company will cut the marketing budget in the second half of the year by up to half.

RELATED POSTS

Meizu Flyme 9 OS Unveiled Along with Flyme For Watch OS

OPPO Find X3 Pro Full Specifications Leaked Along With Neo and Lite

With 18GB RAM of ROG 5, Red Magic 6 Fight with 12GB as if 18GB

Google Cuts Marketing budget Up to half, Hiring maybe freeze
Sundar Pichai (Profile Picture On Twitter)

Google Marketing staff received this email this week about budget compression. The emails show that Google is not only making budget cuts, but also launching a new hiring freeze for full-time employees and contract workers.

“There are budget cuts and hiring freezes happening across marketing and across Google.” A Google global director wrote in an email to employees on Wednesday, “We, along with the rest of marketing, have been asked to cut our budget by about half for H2.”

A spokesperson for the company confirmed that budgets in some areas will be cut by up to half. But the spokesperson also added that other departments may not have to as the adjustment process is still underway.

“As we outlined last week, we are re-evaluating the pace of our investment plans for the remainder of 2020 and will focus on a select number of important marketing efforts,” a company spokesperson said in an emailed statement to CNBC Thursday. “We continue to have a robust marketing budget, particularly in digital, in many business areas.”

After the news broke, Google shares fell nearly 2 percent after hours on Thursday.

The radical move comes a week after Sundar Pichai, CEO of Google’s parent company Alphabe, said Google will shrink some investments for the rest of the year, starting with hiring. But Pieters only said at the time that the “non-core marketing budget” would be reassessed and hiring would be “significantly slowed”, not that there would be such a drastic budget cut and hiring freeze.

“Beyond hiring, we continue to invest, but will be recalibrating the focus and pace of our investments in areas like data centers and machines, and non business essential marketing and travel.” Sundar Pichai said in an note sent to employees last week.

Here is How Apple and Google Fight Against COVID-19 with Their Partnership – Related Reading.

ADVERTISEMENT

The news also comes at a time when the new crown epidemic is hitting the global economy. Last week it was reported that the company began to shrink its skills training resources for many of its employees. It’s worth noting that Alphabet will release its second-quarter results next Tuesday.

A Google spokesperson said that the company did not conduct a massive hiring freeze, but did not comment on why the global director who sent the email above received the information.

“We’ll be slowing down the pace of hiring, while maintaining momentum in a small number of strategic areas, and onboarding the many people who’ve been hired but haven’t started yet.” The spokesman said in a statement.

Before the new crown outbreak, Google had planned to increase its marketing spending over last year’s level. The annual report shows that Google spent $18.46 billion on sales and marketing in 2019.

This includes advertising and promotional expenses related to products and services, as well as employee compensation in the sales and marketing departments. The company increased its workforce by at least 15 percent last year. In addition, advertising and promotion costs increased by $402 million.

“Just like the 2008 financial crisis, the entire global economy is hurting, and Google and Alphabet are not immune to the effects of this global pandemic,” CEO Sundar Pichai stated in the memo sent to employees last week. “We exist in an ecosystem of partnerships and interconnected businesses, many of whom are feeling significant pain.”

Source – CNBC

Like this:

Like Loading...
Tags: Google
TweetShareShare

Related Posts

Android 12 - Snow Cone Desert Name new Features
Phones

With Snow Cone Desert Name, Android 12 Brings Many Interactive New Features

by Kamlesh Bhati
February 16, 2021
Download Android 12 System Wallpapers
Phones

Download Android 12 System Wallpapers in Advance

by Kamlesh Bhati
February 12, 2021
Android 11 Go Edition
Latest News

Lightweight Privacy Focused Android 11 Go Edition Unveiled

by Kamlesh Bhati
September 11, 2020
Android 11 Supported Phones List
Latest News

Android 11 Supported Phones and Features Highlight

by Kamlesh Bhati
September 9, 2020
Chrome 85 Update
Latest News

Chrome 85 Update Brings Faster and More Convenient Tab Manager

by Kamlesh Bhati
August 26, 2020
Load More

REVIEWS

Vivo X60 Pro+ Camera Review: The Strength and Weakness 1

Vivo X60 Pro+ Camera Review: The Strength and Weakness

January 23, 2021
iQOO 7 Review

iQOO 7 Review: Not Just Iron Triangle, Improved Every Aspects

January 20, 2021
Xiaomi 11 More Features in Detail: Known, Some Unknown

Xiaomi 11 More Features in Detail: Known, Some Unknown

January 16, 2021
Oppo Reno5 Pro+ Camera Review, Sony IMX766 Review

Sony IMX766 Performance Review on OPPO Reno5 Pro+

January 11, 2021
Xiaomi 11 Design Review

Xiaomi 11 Design Review: Unique, Ultimate, Restrained

December 31, 2020
Oppo Reno5 Pro+ Review

Oppo Reno5 Pro+ Review: The Ultimate Reno

December 25, 2020
In this PlayStation 5 Review You will learn below facts and experience high quality PS5 photos.

Gamer’s PlayStation 5 Review and Many Unknown Fact Revealed

October 5, 2020
Xiaomi 3rd Generation Under-screen Camera Review

Xiaomi 3rd Generation Under-screen Camera Review

August 28, 2020

Trending Now

  • Oppo Find X3 Pro Promotional Video and New Material Exposure
  • OnePlus 9 Pro Screenshot Showing Unknown Features while OnePlus 9R Tipped
  • OPPO Find X3 Pro Full Specifications Leaked Along With Neo and Lite
  • With 18GB RAM of ROG 5, Red Magic 6 Fight with 12GB as if 18GB
  • Meizu Flyme 9 OS Unveiled Along with Flyme For Watch OS
  • OPPO Find X3 Series Release Date Announced: Debuting Globally with "Awaken Colour" Tagline

Recent Posts

  • Meizu Flyme 9 OS Unveiled Along with Flyme For Watch OS
  • OPPO Find X3 Pro Full Specifications Leaked Along With Neo and Lite
  • With 18GB RAM of ROG 5, Red Magic 6 Fight with 12GB as if 18GB
  • Oppo Find X3 Pro Promotional Video and New Material Exposure
  • Critical Meizu 18 Pro Specifications and Rear Appearance Leaked by Promotional Material

Subscribe to Newsletter via Email

Enter your email address to subscribe to this Newsletter and receive notifications of new posts by email.

SPARROWS NEWS

Your number one source for all technology and smartphone news. Dedicated to giving you the very best gadget news focus on smartphone, gadgets and technology.

© 2020 SPARROWS NEWS

  • Home
  • Latest News
  • Videos
  • Category
  • Contact Us
  • Author

© 2020 SPARROWS NEWS

Go to mobile version
%d bloggers like this: