Shen Yiren resigns, OPPO appoints Liu Lie
Today, OPPO announced that Liu Lie has been appointed as global marketing president and concurrently serves as CMO in China. He is responsible for OPPO marketing and reports to CEO Chen Mingyong.
Liu Li served as the brand director of OPPO, and successfully created a number of mobile phone product series such as OPPO Find, Ulike, and Real.
On the other hand, OPPO official said: Due to personal health reasons, the original OPPO global marketing president Shen Yiren resigns from this position, thanking him for the hard work and hard work for OPPO marketing work in the past period, and looking forward to his return to the team soon.
About Shen Yiren
Mr. Shen Yiren was Vice President of OPPO and President of Global Marketing. He was responsible for OPPO global brand building and product marketing promotion. Through the integration of global resources, he continues to enhance the identity of OPPO brands and products.
Mr. Shen Yiren joined OPPO in 2013 and began serving as the Marketing Planning Minister of OPPO Mainland China in the same year. With rich marketing experience and keen consumer insight, he has led the planning and implementation of OPPO classic marketing cases many times. In 2018, Mr. Shen Yiren became the Vice President of OPPO and the President of the Mainland China Business Department. In 2019, Mr. Shen Yiren was appointed as OPPO Vice President and President of Global Marketing.
Mr. Shen Yiren graduated from Jimei University with a bachelor’s degree in law.
Oppo Statement
April 20, 2020, Shenzhen, China-OPPO announced today that Liu Lie was appointed as the President of Global Marketing and concurrently the CMO in China. He will be responsible for OPPO marketing and report to CEO Chen Mingyong.
Liu Li served as the brand director of OPPO. With his keen insight into the user, he successfully created a number of unique mobile phone product series such as OPPO Find, Ulike, and Real. In the future, he will lead OPPO to continue to move towards a world-class brand.
Due to personal health reasons, Shen Yiren, the former president of OPPO Global Marketing, will step down from this position, thanking him for his efforts and hard work for OPPO marketing work in the past, and looking forward to his return to the team as soon as possible.
– Oppo Statement
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