LG Velvet official Promotional Video Revealing Gratifying Design

In today’s morning, LG released the latest LG Velvet official promotional video of mobile phone. The rear vertical three-shot adopts a “raindrop” design, which looks like a raindrop that is dripping. The front surface adopts a hyperboloid water drop screen, and the Snapdragon 765G processing platform. Take a look yourself!

LG Velvet official promotional video

LG Velvet official promotional video

LG Velvet Design Publicity Picture, On the 19th, LG Electronics unveiled the latest smartphone LG Velvet teaser video. The biggest feature of the new machine is that the rear camera uses a “raindrop” design. The cameras on the back of the fuselage are arranged vertically on the left side of the device from large to small, like raindrops that are dripping. Except for the main camera, the other cameras pan under the glass of the back panel without protrusions. The front of the fuselage is designed with a curved screen named “3D Arc Design”. Both the screen and the back glass are relatively curved to give users a comfortable feel.

LG Velvet official promotional video screenshot

With today’s smartphones becoming more and more alike and difficult to distinguish by technical specifications alone, LG Electronics (LG) is answering the challenge by embarking on a new product roadmap that will emphasize distinctive designs and “tactile” elegance to set itself apart. The first device to illustrate this new philosophy is the upcoming LG VELVET, featuring a unique “Raindrop” camera and a symmetrical, flowing form factor that is both pleasing to the eye and pleasing to touch.

LG VELVET will be the first device to implement the company’s new branding strategy for its mobile devices, moving away from alphanumerical designations in favor of familiar and expressive names that will help the consumer capture the essence of the device best suited for his or her personality and ever changing trends. The name “velvet” is intended to evoke images of lustrous smoothness and premium softness, two key characteristics of the new phone.

“Our new branding reflects current trends of addressing the unique personal tastes and emotions of the individual with a greater emphasis on design,” said Chang Ma, senior vice president of product strategy at LG Mobile Communications Company. “It’s a more intuitive approach that we are confident will resonate with today’s consumers and help us to establish a clearer brand identity.”

– LG

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